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When you're looking for the right person for the job, you want to see samples of work they've done within your industry or something similar to your project. I've been in the business for nearly twenty years, so chances are I've got something to show you that proves I have the expertise to help make your project a success. 


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Quaker Oats

The Rice Snacks division of Quaker Oats planned to launch “A Healthier You” site and sweepstakes to connect with their audience on a deeper level and bring greater brand relevance and awareness to a valued target demographic. They brought me aboard HSBC logoas lead creative and copywriter to execute upon this high-priority microsite, sweepstakes campaign and online branding project.




quaker eat right article
quaker eat right article
quaker profile article
quaker profile2 article
Project goal: create a content-driven website that informed consumers with useful health information and inspiring profiles
A sweepstakes promotion, which included banner and print ads, helped drive traffic to the new site
Initially joined an agency team to help brainstorm creative concepts, and to meet a challenging presentation deadline
My experience with writing hundreds of nutrition, health and exercise magazine articles, as well as four fitness books, brought unique expertise to the project
Services included:
  • Campaign ideation
  • Banner ad copywriting
  • Writing health nutrition articles
  • Interviewing profile candidates
  • Copyediting other freelance articles
  • Writing profile success stories

Design: Gen-A 


Other consumer clients: Best Buy, BodyLove Clothing, Costco, FTD, HSBC, GNC, Jensen Audio, Kodak, Life Fitness, Nissan, Pacific Fitness, Quaker Oats, Salerno Cookies, Solo Cup, SportMart, SPRI; SearsGuitar Center, Kawasaki, Musician's Friend; Yamaha, Herlzberg Diamonds and Saks Fifth Avenue