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The Rice Snacks division of Quaker Oats planned to launch “A Healthier You” site and sweepstakes to connect with their audience on a deeper level and bring greater brand relevance and awareness to a valued target demographic. They brought me aboard  as lead creative and copywriter to execute upon this high-priority microsite, sweepstakes campaign and online branding project.
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Project goal: create a content-driven website that informed consumers with useful health information and inspiring profiles
A sweepstakes promotion, which included banner and print ads, helped drive traffic to the new site
Initially joined an agency team to help brainstorm creative concepts, and to meet a challenging presentation deadline
My experience with writing hundreds of nutrition, health and exercise magazine articles, as well as four fitness books, brought unique expertise to the project
Services included:
- Campaign ideation
- Banner ad copywriting
- Writing health nutrition articles
- Interviewing profile candidates
- Copyediting other freelance articles
- Writing profile success stories
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Design: Gen-A
Other consumer clients: Best Buy, BodyLove Clothing, Costco, FTD, HSBC, GNC, Jensen Audio, Kodak, Life Fitness, Nissan, Pacific Fitness, Quaker Oats, Salerno Cookies, Solo Cup, SportMart, SPRI; Sears, Guitar Center, Kawasaki, Musician's Friend; Yamaha, Herlzberg Diamonds and Saks Fifth Avenue
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