Don't See What You're Looking For?

 

When you're looking for the right person for the job, you want to see samples of work they've done within your industry or something similar to your project. I've been in the business for nearly twenty years, so chances are I've got something to show you that proves I have the expertise to help make your project a success. 

 

If you don't see what you're looking for here, please call my office at 815-439-9160 so I can send you relevant samples and a client list.
Gatorade

When the most recognized brand in sports drinks needed an overhaul of their line of product brochures, they wanted a copywGatoraderiter with sports nutrition expertise, solid researching skills and the ability to help manage a project to print. After seeing my feature article on sports drinks in a national magazine and reviewing my project experience, they knew I was the right copywriter for the job. 

 

 

 

  

 

gator
gator
gator1
gator2
 
 
Managed and wrote copy for large collateral redesign project, which included over twenty new brochures
 
Extensive project management services were also provided over several years across multiple projects

  

Worked with their launch team to write point-of-purchase literature for two new sports nutrition products, GatorBar and ReLode
 
Also ghostwrote educational articles for their research scientists at the Gatorade Sports Science Institute, which appeared in consumer and trade publications  
 
Services included:
 
  • Audit of existing brochures (20)
  • Readability analysis
  • New content approach consultation
  • Format ideation with their design team
  • Sports drink research on competitors
  • Brochure copywriting
 
 

 Designer: Gerhardt & Clemons (partial sampling of brochure shown)

 

Other consumer clients: Best Buy, BodyLove Clothing, FTD, Gatorade, GNC, Jensen Audio, Kodak, Life Fitness, Nissan, Pacific Fitness, Quaker Oats, Salerno Cookies, Solo Cup, SportMart, SPRI; HSBC clients: Sears, Costco, Guitar Center, Kawasaki, Musician's Friend; Yamaha, Herlzberg Diamonds and Saks Fifth Avenue