One of the most respected names in the investment banking industry needed a financial copywriter that truly understood the investor mindset and could effectively communicate the benefits of municipal bonds in an uncertain economic climate. As a former futures and option trading room associate with CBOT Series 7 and insurance agent certification, I had the solid finance and investment expertise to speak intelligently to their target audience.
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Wrote articles for their client investor magazine and copy for financial advisor kits focused on the benefits of municipal bonds
Strong journalism skills and a financial background were the key to interviewing their municipal bonds fund managers
Required good working knowledge of the financial industry and the trends and issues affecting the municipal bond market, as well as the overall economy
Services included:
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Interviewing
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Article writing for Northern Update client magazine
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Copywriting for investor municipal bond kit
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Copywriting for their internal financial advisor muni guide
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Other financial clients: BCU Credit Union, CNA Insurance, Chicago Mercantile Exchange, EJL Investements, David A. Noyes Investments, Fuji Bank, Janus Funds, GlobalRisk, HSBC, LaSalle Banks, Maguire Asset Management, Midwest Bank, National City Bank, Nexbridge Capital Markets, Northern Trust, PNC, Envestnet, Upromise, Verit Advisors, Zurich-Kemper |