One of the most respected names in the investment banking industry needed a financial copywriter that truly understood the investor mindset and could effectively communicate the benefits of municipal bonds in an uncertain economic climate. As a former futures and option trading room associate with CBOT Series 7 and insurance agent certification, I had the solid finance and investment expertise to speak intelligently to their target audience.

The biggest name in healthcare insurance needed a veteran copywriter that could bring strong SEO expertise and content writing skills to four newly redesigned websites. And they needed someone who could bring innovative content strategy ideas to the table. To help ensure success, they contracted me for over a year.

When the most recognized brand in sports drinks needed an overhaul of their line of product brochures, they wanted a copywriter with sports nutrition expertise, solid researching skills and the ability to help manage a project to print. After seeing my feature article on sports drinks in a national magazine and reviewing my project experience, they knew I was the right copywriter for the job. 

The Rice Snacks division of Quaker Oats planned to launch “A Healthier You” site and sweepstakes to connect with their audience on a deeper level and bring greater brand relevance and awareness to a valued target demographic. They brought me aboard as lead creative and copywriter to execute upon this high-priority microsite, sweepstakes campaign and online branding project.

The household name in office supplies had a consistent need for persuasive copy that got results. They contracted me for various marketing collateral, advertisements, direct mail campaign, product packaging and new product promos.