According to Gartner, Telelogic is the market leader in requirements management software, arming developers at global companies like Boeing, Siemens, Honeywell, Saab and Astra Zeneca with proven solutions. They needed an expert technology copywriter with strong long- and short-form skills to speak effectively to both CIOs and developers working in the trenches. I provided spot-on copy for a variety of projects for more than four years.

Grainger is THE name in industrial supply, providing many industries and professionals with the equipment, supplies and tools they need to get the job done. With over 900,000 products online, the company contracted me as part of a team of SEO copywriters to help increase website traffic and boost sales. A knack for writing accessible copy about technical subjects helped make this project a success.

I was originally contracted to research and launch a new product newsletter for their premium POS technology marketed to floral business owners. High satisfaction with that first project bloomed into four years of copywriting and project management work for their member marketing. I also helped FTD launch a new sister company with a trade ad and direct mail campaign.

The Bank Administratve Institute is the source for unbiased education and research in the financial services industry. In order to help drive attendance and sponsorship at their premier events, BAI needed a copywriter with very strong financial knowledge. As a former futures and option trading room associate with CBOT Series 7 and insurance certification, I had the finance and investment expertise to speak intelligently to their target audience.

With powerhouse recreational brands like Life Fitness, Mercury Motors, Sea Ray and Mongoose Bicycles, Brunswick wanted to convey a real sense of how their products were all about fun in their investor annual report. Lively, playful copy tempered with the facts investors were looking for helped make this annual report both entertaining and informative.